The Vice President for 营销与传播 serves as the official University spokesperson and conveys the official university position on issues of general university-wide impact or significance, or situations that are of a particularly controversial or sensitive nature. Inquiries from the media about such issues should be referred to the senior director for 营销与传播 via phone or online submission of the 新闻媒体联络表格.
Depending on the specific circumstances, the president or the vice president for 营销与传播 may designate another university administrator to serve as spokesperson on a particular issue.
The Office of 营销与传播 coordinates 市场营销 and communications at pg电子下载, working with stakeholders across the university. The Office ensures that all pg电子下载 communications serve the university’s mission and goals.
营销与传播 helps build pg电子下载’s positive image by highlighting university achievements, communicating important messages and connecting journalists to pg电子下载 experts. The Office of 营销与传播 is the point of contact for print, broadcast and online media outlets reporting on the university.
新闻 Media Relations Policy Statement
This policy was established to describe pg电子下载’s position with respect to interacting with news media representatives. 为本政策之目的, news media shall refer to representatives of newspapers, 杂志, 时事通讯, 在线出版物, 电视, 和广播.
大学实践: The Division of 营销与传播 trains all employees approved to interact with media and develops guidelines to assist designees.
政策范围: An employee or department that seeks to publicize a program, 事件, or achievement should contact the Division of 营销与传播. The 营销与传播 office has access to numerous news media contacts and will work with employees to coordinate publicity or visibility for programs, 事件, or newsworthy issues covered by this policy.
It is the responsibility of the Division of 营销与传播 to initiate and/or respond to news media requests and to manage those interactions. When an employee or department is contacted by the news media, he/she is to notify the 营销与传播 office immediately.
在大学里, news media representatives should, 如有必要及适当, be accompanied by a 营销与传播 staff member or a university employee designated by the Division of 营销与传播.
To gain access to the residence halls, news media representatives must be accompanied by a 营销与传播 staff member or a university employee designated by the Division of 营销与传播.
pg电子游戏试玩 complies with all applicable federal and state laws regarding the retention and release of personal and/or educational records of all current employees and students.
If an 事件 attracts news media interest, all press releases and statements to the news media will be routed through and disseminated by the Division of 营销与传播. It is the responsibility of each department head to implement procedures to comply with this policy.
pg电子下载 obtains authorization from those whose photographs are taken with the intent to publicize the university. Their consent allows the university to incorporate these photographs in situations appropriate to the image of an academic institution including release to the news media, to publish likenesses in pg电子下载’s publications, 在其网站, 在视频, 在cd, or in other recruitment or promotional materials including paid advertising.